Bloompost
Content production
Stop motion explainer videos for Bloompost
Project scope
Content production
Final assets
In collaboration with the marketing agency Energize, we started the production for Bloompost Netherlands. The name says it all, you can send flowers as a gift or deliver flowers at your doorstep. During this production, we focused on conceptualisation and visual translation/articulation of the brand/product/service. This production was catered to creating stop-motion videos for online usage, and shows the flower delivery service in a playful way on how it gets delivered to your doorstep, what the packages contain and how you can style it. Credits to our creative team: creative producer: Lindy Blom, creative cirector: Stefanie Zweifel, photographers: Stuart Minzey and Nikki Spelt, stylists: Nikki Spelt and Tommy
The marketing agency Energize reached out to us to carry out the concepts created by Energize into unique content. For this, our creative team travelled to Arnhem to the headquarters of Bloompost Netherlands. Next, a crew of 6 and 2 hand models worked on portraying and styling the different content of the different packages. Here we used different props to bring to life how the flowers can be styled, on different table settings, with personalized cards, or with the attached carton vase. The stop-motions show the unboxing of the packages that arrive at your doorstep filled with colourful flowers, the videos are edited with text and music to visually support the content.
During this collaboration there was a lot of space for improvisation, and we had the creative freedom to share our creative expertise. This way we were able to build on each other’s ideas to achieve the best results. These results are 5 flowery and joyous stop-motion video’s with each a different product: dried flowers, a bouquet of flowers, a bouquet of paper flowers, personalized cards and the carton vase.
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