The heritage of the Maille brand and their delicious products goes way back. We’re happy to present that Studio Zelden is producing the always-on content for this beautiful brand.
We dive in the world of a french kitchen with rustique and traditional elements. A kitchen with memories in an old house with a beautiful collection of utensils and accessories.
The combinations of stills, stopmotion and cinemagraphs brings the brand a wide variaty of content opportunities. Latest statistics showed a 6mln reach for the top assets. Also the statistic showed us the cpc was at a very good costs because of the popularity and like-ability (instagram algorithm) meaning the brand had a huge increase in exposure at lower cost. This is a perfect example of the value of content that the audience actually likes.
This was a fit for format production so we’ve shot it on our Red Helium 8k, giving the right resolution to shoot 8k in landscape and gives flexibility to crop for full-hd portrait (Insta Stories) in post from that same shot.
Services: Set-dressing | Prop crafting | Food styling | Always-On Content | Stills | Stopmotion | Cinemagraph | Fit for Format | Motion design | Post-Production | Full-Service