Ice, Breyers
Loods5, Table
Fluid, Accessories
Puik, Breakfast
Yaya, Books
Loods5, Design
&K, flowers
Brand Urban Agency, Kitchen
Zamalia, Dog
Loods5, Design
Yaya, Table
Yaya, Photos

About Studio Zelden and our services



Our main studio is located in Zaandam, it is a beautiful 770 square building with offices, work spaces and a big studio just outside of Amsterdam. In the studio we can create a wide variety of set-ups for bigger and smaller productions. The space is perfect for lifestyle photography as it allows us to build any set you want and create the style you need.



Our second studio is located in Amsterdam. This studio is 250 square meter and also includes a meeting room. It is perfect for smaller set-ups that fit the warm atmosphere of the studio. If the atmosphere of the studio is your taste and fits your brand, this studio is perfect for lifestyle photography.

Lean & mean shoots


As a full-service production-house we are experienced in productions where we utilize all types of media to tell the story and visualize the concepts. You can rely on us as your one-stop shop, for both smaller and bigger productions. We can do small lean & mean shoots where we do the creative execution based on a good briefing. We mainly work with everything that is available in our studio. For example, if the strategy involves image concept and food design, it becomes more tailor-made.

Creative agency & strategic agency


As a creative agency we work directly with brands and also work as an extension to other agencies. We work on the big idea, creative concepts and strategy projects. In many cases these projects are combined with the production of the campaign and content. For example, we work on various content productions to visualize the USP’s of products. Prior to the content production, the mission is to translate the brand ID into branded product content and a content campaign. We will show the strong points of the product itself and the values of the brand-ID. Because we have our in-house studio, the lines are very short between creative and production, leading to efficient teamwork and processes and realistic quotes.


set construction and set design


Our creatives, producers and stylists develop and create moods for campaigns and editorial images. We design special settings and environments that fit your brand and share the passion for extraordinary and strong pictures. In addition to our two studios, we have our own working space where our creatives create the perfect ambiance.

BTS, Table

Setdressing, styling and props


Many of our productions take care of the concept, including set design, shoots and prop sourcing. For the shoots we make the props ourselves at our own working space. We have our own props in stock and our stylists know exactly where to go for that one special item. When we have a shoot, we start by creating a mood board and a script so we can create the right set-up and don’t overlook anything. Another approach is also possible where we look much more on the spot what arises based on the brand-ID and the available stuff in the studio.

Other portfolios you might be interested in

Noosh, Beauty

Packshots & Product visuals


We produce high-end product photography for all types of products and all brands. Good product photography is an important part of the visuals brand ID. We deliver creative and professional images, focusing on the the product's best qualities.


Film production


At Studio Zelden we can do a professional film production for web, social, advertising and editorials. In some cases a film production could bring your brand to life even more from a fun short to bigger advertising commercial, we can provide a full-service production. Stop motion, film, CGI, digital assets. You name it, we make it.


User cases | Creative Interior studio | Studio Zelden




For Loods 5 we have worked on optimising product photography for multi-channel / multi-purpose needs. We have also worked on creating beautiful image concepts and set-designs to showcase a whole set of design pieces and beautiful furniture. Visually defining the brand-ID to connect and stay close to the target audience.


Services: Image strategy | E-commerce strategy | Packshot optimalization | Full-service Packshot productions | Full-service Lifestyle image productions | Studio faclities | Image concepts | Set design | Set styling & Set dressing


&K, Design

& Klevering



&Klevering is a tasteful, original and recognizable home accessories label. With three shops and a webshop &Klevering is well known in Amsterdam and far beyond. With a strong image strategy and beautiful photography we brought their products to live


Services: Production strategy | Image-ID & Concepts | Setdesign | Full-service Mixed Media Productions | Studio Facilities | Setstyling & Setdressing | Image Editing | Film Editing | Sounddesign | All format asset


Hema, Living Room



HEMA feels like coming home! We have translated this feeling into visible content. We did this through a huge amount of image productions, from packshot plus, to lifestyle and in-situ images. From e-commerce to (D)OOH and Instore. The versatility of these media placements also had to be combined with a wide range of products. From photo frames to window decoration and from blankets to household items. 


Services: Image-ID | Image concepts | Full-service Productions | Campaign shoots | E-commerce shoots | Setdesign | Set styling | Casting | Wardrobe | Photoshoots | Image editing | Image Manipulation




Puik has a pretty good taste when it comes to Dutch design classics. They have premium design products from a variety of talented designers. Puik has a successful portfolio of design pieces that they have selected on their own, co-produces and ultimately marketed. Studio Zelden produces the 'Always on' content and the campaign images for Puik. For the always on content we have created an efficient monthly setup. The campaign productions are slightly larger and happen 2 to 3 times a year.


Services: Image concepts | Set design | Set-dressing & Styling | Campaign productions | Always on content productions | Image editing




For Praxis we produce a renewed image strategy and various image productions. The strategy is a translation of the brand identity of Praxis, the current market and the opportunities for strategic content productions. These images are produced for the folder of Praxis. This concerns HERO image, In-situ image and cover image. Furthermore, these images are used for mailings and the website.


Services: Image ID & Strategy | Production strategy | Image/Content Guidelines | Image concepts | Full service productions | Set of design | Styling | Art direction | Studio facilities | Editing | Creative DTP | Digital assets





Wepa is one of the largest sanitary suppliers in the Netherlands. For their collections: Satino Black and Satino, we have set up an image strategy and image concepts. These image concepts consist of both stills and animations. For the shoot in our studio we designed and built a professional bathroom set-up including set design, so that we could create the complete picture. In addition, our in-house creatives have taken care of the casting and wardrobe styling.


Services: Image strategy | Models | Mixed Media | Photography | Animations | Fit for format | Styling | Set Design




For Yaya Home Collection we did the full-service atmosphere and campaign production on location. Yaya mainly uses warm colors in its products. We have translated this into atmospheric images through the use of natural light, soft colors and the right styling. This allowed us to properly translate Yaya's brand identity. The images felt warm and personal, exactly what Yaya stands for.


Services: full-service image production | Image strategy | Location | Mixed Media | Photography | Animation | Fit for format | Styling | Set dressing


Some of the brands and clients we work for