Augmented reality, blockchain, and NFTs all in one app, that is ARound. The tech start-up approached Studio Zelden to set up the brand strategy. To provide the brand with a strong foundation, we created a complete brand book during the strategy phase consisting of a logo, visual brand toolbox, brand philosophy, and brand identity. Based on these elements, we collaborated with the brand on creating an investor sheet, that successfully achieved its investment goal. With the achieved investments, we were able to start the creative process, where we created multiple concept art elements to visualise the wide variety of services the app offers. We did this by creating an immersive one-pager and starting up a mind-blowing trailer about the world of ARound, and with that also creating the assets for social media.