Philips Senseo Maestro
Product videos and stills
Full service production for Philips Domestic Appliances
Philips Domestic Appliances approached us to capture one of their newest creations: the Philips Senseo Maestro. Focus of the assignment was to uniquely portray Senseo as the most affordable & sustainable single serve system, whilst still addressing the quality and versatility of the new machine. For this production we produced a product video, how-to video and a set of stills for each colourway. The final assets are used for retail and advertising purposes.
The Senseo Maestro is able to make the perfect coffee for every moment of the day. We made sure to use different types of natural light settings, imitating different moments of the day to connect to different types of coffee for each moment of the day. Senseo is a brand that welcomes anyone with a passion for coffee, it was important that the assets would reflect that. We made sure to cast models with a diverse range of ages and looks with whom the customer can identify with. Also we used HDRI tracking during the shoot so we could digitally replace the color of the machines of all assets in post production.
We live in a bright world full of rich flavours and colours. To translate this into a set that feels both warm and inviting, we sourced a location that had a premium yet approachable looking kitchen that feels lived in. We achieved this by using every-day items as props and using subtle hints of color throughout the set dressing. The mix of warm whites combined with bright, fresh colours created an inviting and optimistic space.