Set Design


Our work for Praxis is a full-service production, including set-design and pre production. Our creatives have designed and built several sets for several of our productions for Praxis. We have created a full bathroom setting, bedroom and even a garden in the studio to visually present the products in the best fitting way. 

Behang, praxis, behangrollen, handen, tafel, praxis

Image strategy


We created a renewed image strategy based on Praxis' existing brand strategy. We set do's and don'ts for image productions, guidelines for image use and made the first set-up for content pillars that all future content can be build on.


eerste productie praxis, first production, kranen, faucets, blauw, licht

First production


During the first production for Praxis we focused on renewing the most important images like the images of the powertools, faucets, curtains, paint and wood. These images will be used multi-channel.

badkamersetting, badkamershoot,badkamerproductie, witte tegels, zwart sanitair

Bathroom & sanitary production


The second production we did for Praxis revolved around their bathroom and sanitary products. We created several bathroom settings in our studio and showed multiple variations of products and settings in imagery for their magazine, online use and their configuration tool. 

praxis, wandenplan, in store signing

In-store signing


We extended the renewed image strategy and image-ID into renewing the imagery for the in-store signing. The images we produced will be used on all in-store signing around Praxis stores in the Netherlands.

Some of the brands and clients we work for