Photography production to improve the image strategy of Praxis
About the project
For Praxis, we worked on a renewed image identity strategy and image productions. Initially used for the magazine image placement (in-situ images, HERO images, and cover images), content for the website, and mailings. The strategy is a translation of the brand ID and the current market and opportunities for strategic content productions.
We created a renewed image strategy based on Praxis' existing brand strategy. We set do's and don'ts for image productions, and guidelines for image use, and made the first set-up for content pillars that all future content can be built on. The right imagery was important to communicate effectively and to increase brand recognition. The final assets were also used for marketing purposes.
We work on full-service productions for Praxis, including set design and pre-production. Our creatives have designed and built several sets for several of our productions for Praxis. We have created a full bathroom setting, bedroom, and even a garden in the studio to visually present the products in the best fitting way.