For this mixed media campaign, we combined a full-service film production with 3D and CGI. Kalvijn was physically present in the studio, and afterwards, the surrounding elements were created with 3D and CGI. The goal of these assets was to visualise the bouncy and squishy comfort of the adidas ZX line. We made this happen with 3D & CGI. We added bouncy and squishy elements to the film production to bring the world of the adidas ZX to life.