Mixed media production & influencer campaign
Film, photography and CGI for adidas and Kalvijn
About the project
Mixed media production
Influencer campaign with a turnaround of 3,5 weeks from the start to the final asset. We produced this fun D(OOH) and social campaign for adidas and Mediacom. The setup is an influencer campaign with Kalvijn. The DOOH setup is local (Amsterdam). The goal was to work off the global campaign for adidas and put Kalvijn in a bouncy and squishy world to visualize the bouncy and squishy comfort of the adidas ZX line. This project was a full-service mixed media production. We started with film and added 3D and CGI, later on, to bring the world of the adidas ZX to life.
For this mixed media campaign, we combined a full-service film production with 3D and CGI. Kalvijn was physically present in the studio, and afterwards, the surrounding elements were created with 3D and CGI. The goal of these assets was to visualise the bouncy and squishy comfort of the adidas ZX line. We made this happen with 3D & CGI. We added bouncy and squishy elements to the film production to bring the world of the adidas ZX to life.
Part of this production was a full-service film production, produced in our studio in Zaandam. From developing the concept, to pre-production and shooting the full production, all of it was realised in-house.