(D)OOH Campaign production for Flink
About the project
The popular grocery delivery service Flink is colouring the nation pink. The brand was looking for tabletop and model photography for their new OOH campaign, which was used on bus shelters, buildings, and billboard settings all throughout the Netherlands. Based on the different themes, we created settings with the fitting products you can order at Flink. And in collaboration with OOH Masters, the final assets were seen in Amsterdam, Rotterdam Utrecht, and other big cities in the Netherlands.
Flink approached us for our creative input and to photograph the images for their new campaign. For the campaign, we combined tabletop and model photography. The brand had created a concept for us to use for the creative process that would result in the final photography assets. With the model photography, we approached Anti Models, styled the models, and set to visualize a “diner party” with groceries from Flink. Along with the model photography assets we also produced tabletop photography focused on different occasions such as “brunch”,” diner” and “party”.
As soon as the conceptualisation and photography process is finished, it is time to get the image out there. We worked with OOH Masters for the location scouting of the displays. They were seen in busy and central locations in Rotterdam, Amsterdam, Eindhoven, and Utrecht. The out-of-home displays were created to intentionally leave enough space for the text and logo, this in combination with the simplistic photography created impressive aesthetic billboards.