Brand- and content strategy production
Improve the current brand ID through a renewed image- and content strategy
About the project
Strategy & production
Looking for healthy and sustainable food options? Or do you feel you are lacking a certain element in your diet? Mattisson healthstyle offers the consumer different foods and food supplements to live a healthy lifestyle. Mattisson was noticing their current brand identity could use some freshening up and reached out to us to look at their current identity and content strategy with a fresh pair of eyes. Next, we started working on formulating a new content and brand strategy with fitting colourful and delicious assets to bring the new Mattisson content to life.
The strategy forms the foundation for the creative process and choices. The first phase consisted of revising the current identity and positioning of the brand. Mattisson was looking to target a new and different audience and thus, needed a fitting strategy and content. Through the target audience research, we were able to formulate content pillars, giving the brand a foundation on how to target the desired target audience. For the content strategy, along with content pillars, planning, and tone of voice, we focused on fresh and colourful imagery to visualise the healthy products. Minimalistic setups with colourful backgrounds and playful compositions make up the unique content. The combination of photography and stop-motions creates diversity within the content collection. With the recipe photography, we focused on the food, and thus we opted for a more subtle setup.
Aside from creating a new content package, we have also created a graphic toolbox Mattisson uses to categorize the different products. Soon we will be extending our content strategy with Mattisson and working on another content production. We look forward to starting a social campaign and assisting Mattisson with the next steps of the content strategy.