We have created the mix between reality and the digital world through photography, film, and working with a green screen. The models were dressed in Nike tuned, adidas, and various brands that Foot Locker offers. We shot and recorded the models in front of a green screen, and because of this, we were able to transport the models into the 3D world during our editing process/post-production process. During the production process, we had a great collaborative way of communicating with the client, and even though there were some time constraints we managed to deliver a great project. In which we were able to focus on both the creative input and the technical aspects. Although this campaign is all about the metaverse, the images were seen in Foot Locker's physical stores, on the Foot Locker website, and on social media.