For this production, in consultation with the client, we designed the concepts and styled the sets. We developed two set designs based on a concept proposal. A mono white set in which all products were photographed, and a second tone-on-tone set to give the care & styling products some extra attention. For the two different concepts and set designs, we worked with two teams consisting of a producer, photographer & stylist. Both teams were sourced to perfectly fit these types of concepts.