Mixed media can be a combination of photography and motion design or productions where we use film, CGI, and compositing to get the best result. In this case, we used stills and motion assets to deliver snappy, clickable content for social media use. During this production, we photographed ‘Swapfietsen’ from all possible angles, and used all creativity to show the brand, and the products, from their best side.
We created product renders for Swapfiets using CGI and 3D modelling. The product renders are photo-realistic yet completely computer generated. This allows the products to be seen from their best sides and angles, providing a high-quality and realistic image for the consumer.
We also produced a full CGI campaign with the existing CGI/3D assets, with the focus on the core message of the brand. It was important to translate this message at the productlevel and to visualise the USPs. For this campaign, we set up an image strategy followed by the final campaign concept. We have paid attention to the core definition of Swapfiets's visual language and the most important core value, circularity, has been visualised for the users on the basis of this visual language.