Mixed Media production
Photography, film and CGI assets for iconic Dutch brand Swapfiets
About the project
Mixed media production
At the start of our partnership, Swapfiets came to us with the question if we could help with the development of a content strategy, and subsequent content productions, for all global social media channels. Based on this content strategy, we have set up a full-service content production in which film and photography were combined to create 'fingerstopping' final assets. The results from the content strategy showed a high demand for high-end product images. Building on this, we have converted all ‘swap fietsen’, e-bikes, and scooters into 3D product renders. This ensures that the products can be displayed on the website in their best shape, from the most beautiful angles. At a later stage, we converted these 3D assets into a full-service CGI campaign for Swapfiets based on a campaign concept we developed. By going step by step with the growth of this brand, we have found new ways to visually represent the brand even better in the Dutch and international market
Mixed media can be a combination of photography and motion design or productions where we use film, CGI, and compositing to get the best result. In this case, we used stills and motion assets to deliver snappy, clickable content for social media use. During this production, we photographed ‘Swapfietsen’ from all possible angles, and used all creativity to show the brand, and the products, from their best side.
We created product renders for Swapfiets using CGI and 3D modelling. The product renders are photo-realistic yet completely computer generated. This allows the products to be seen from their best sides and angles, providing a high-quality and realistic image for the consumer. We also produced a full CGI campaign with the existing CGI/3D assets, with the focus on the core message of the brand. It was important to translate this message at the productlevel and to visualise the USPs. For this campaign, we set up an image strategy followed by the final campaign concept. We have paid attention to the core definition of Swapfiets's visual language and the most important core value, circularity, has been visualised for the users on the basis of this visual language.