Film, photography and CGI production for Lipton
About the project
For Lipton Australia we worked on a full-service campaign production, inspired by the viral illusion videos of Zack King. We used special effects, as if to cut through the bottle to show the ingredients of the product. This campaign was focused around the Lipton powders, and to visualise the product we combined film and photography, and created the key visuals that were seen all throughout Australia.