Nike | Seasonal campaign
CGI & 3D production
CGI & 3D ekins in de kicks and fits of Nike for the back to school campaign
About the project
For Nike Brand Creative we worked on the FA21 Back to School and Back to Sport campaign. This production was a Mixed Reality campaign where we brought Nike's Ekins to life in the real world for a campaign full of adventures. We produced both AV's and stills.
With the use of CGI and 3D animation, our digital team created several characters dancing, showing off their coolest tricks, and showing their favourite sneakers and Nike accessories.