Nike | Back To School
CGI & 3D production
CGI & 3D ekins in de kicks and fits of Nike for the back to school campaign
About the project
Partners & credits
For Nike Brand Creative, we have created the FA21 Back to School and Back to Sport campaign. This production was a Mixed Reality campaign where we brought Nike's Ekins to life in the real world for a campaign full of adventures. We produced both AV's and stills.
With the use of CGI and 3D animation, we created several characters dancing, showing off their coolest tricks, and showing their favourite sneakers and Nike accessories.
Client: Nike Full service Production: Studio Zelden 3D / CGI Partner: Mitsi Studio Director: Bastiaan van Ederen Art direction Nike: Ben Oosterkerk + Nike Brand Creative Team Character Creator: Colin Ozawa Co-Director (Plates): Huub Lensvelt Producer (Plates): Annette Putman DOP ( Plates): Milan Amzic Facial animations: Phunk Animation Studio Setdressing: Dana Horeman & Sophie Draper