Philips Pretzel
Product video and stills
Full Service Production for Philips Domestic Appliances
The Client
The Production
Set Design
Philips, the brand we all know and love, assigned Studio Zelden to create content for various products. In this case we are highlighting the newest Philips Pretzel, a kitchen machine complete with high tech ProKnead technology! Philips is known for their innovative- and customer needs driven technology, which is exactly what had to be captured when shooting the Pretzel machine. We produced a productvideo and stills to show the benefits of this new Philips Kitchen Machine.
This production was centered around capturing the explanatory assets of the new kitchen machine. We made sure to showcase all of the benefits, highlighting the newest ProKnead technology. Nothing gets spared to get amazing shots: we even cut a metal bowl in half to capture all angles of the dough!
Philips wanted us to showcase that the person that would use the Pretzel machine likes to cook! We created a kitchen set that feels inspiring and a little bit messy, showing how easy and fun it is to use the machine. Soft pastel tones, greys and greens were used to achieve a neutral color story that would match Philip’s iconic bright blue.
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