adidas x Mediacom
Photography production with six national talents for adidas in collaboration with Mediacom
About the project
Personalized branding matches perfectly with inspiring talents. A great example case is the adidas Seasonal Stars campaign. Our full-service production for Mediacom & adidas. Six shoots with six local talents: Delany, Lieke Klaver, Bibi Breijman, Ouassima Tajmout, Kevin and Tess Milne. Each shoot was set up for a separate retailer with its own look & feel based on the supplied image guidelines and brand ID. An important part of this project was to properly visualise the different styles per retailer and to create a distinction between the different shoots. A campaign with a wide variety of inspiring still assets, with the kicks & fits of adidas as the 'star'. The aim of this was to create as much visibility as possible around the launch of the products via PR adidas, online channels of the retailers, and the socials of the influencers.
As a full-service creative production agency, we are experienced in sourcing the perfect locations, and experienced photographers. Our creatives have experience in sourcing the right locations, and the right photographers to match the atmosphere of the shoot. We look at various aspects such as visual ID, brand ID, and visual guidelines. For this shoot, we worked with Joyce Bongerd, Kevin Compeer, and Djerraldo Goedhardt for the photography.
In collaboration with the creative agency Mediacom, we worked with six national talents: Delany, Lieke Klaver, Kevin, Ouassima, Tess Milne, and Bibi Breijman. The different talents were all shot for different sportswear retailer: Foot Locker, Intersport, Wehkamp, All4running, and Voetbalshop representing adidas fashion.