Bugaboo
Photography and film production
Photography, set styling & set building for the product explain videos and content for Bugaboo
About the project
Models & casting
Set-design & set-building
Bugaboo is an international and well-known stroller brand that makes a wide and varied range of products for parents with babies and toddlers. During an 8-day video production, we produced 72 varied video assets for Bugaboo. The focus was mainly on demonstrating the different functions of the strollers. From extensive assembly videos to short snappy USP assets. It was important to properly highlight the different features of the strollers in different environments. Our team was responsible for the creative conceptual development, set design, and set dressing with the aim of developing a young, fresh and timeless image for international social media use. For this eight-day shoot, a total of 3 different sets were built by our design team, and 3 categories of videos were produced: guided selling, assembling, assembly, and comparison.
It was important to Bugaboo that the cast was based on reality: real babies and real parents! With our in-house casting capabilities and network, we have put together a diverse cast, including babies and toddlers! Shoots with babies and toddlers can be challenging, so we ensure that the right preparations are taken in order to make everything run as smoothly and efficiently as possible. In this case, a play corner in the middle of the studio, and an in-house product training with the parents for demonstrating the strollers.
For this production, we designed and built 3 different sets with the help of our in-house team. The 3 themes were: teal, candy floss, and tangerine. Creativity was fully deployed to bring the sets to life and create the perfect decors. From cheesecloths on the walls to vinyl floors. To properly represent all facets of the strollers, we conducted test drives on challenging, self-made surfaces.
