Lifestyle photography production for the home collection of YAYA
About the project
YAYA creates comfortable and feminine collections. For the YAYA Home collection, we reflected their story in soft colours and natural lighting. The images feel warm and personal, just like YAYA.
The goal of this production was to translate YAYA's identity into lifestyle photography. We have visualised the collections with soft colours and warm light, to fit the feeling of the brand and the products.
We produced a full-service winter shoot for Yaya, on location in Amsterdam. We have sourced the perfect location for this at Vijzelstraat. For this shoot, the focus was on styling the tables and elegantly displaying YAYA Home's Christmas accessories. We have created attractive lifestyle assets, in line with YAYA Home's brand ID, photographed by Bastiaan van Ederen and Tyson Ernste and edited by our in-house post-production team. For a second production, we focused on the summer collection of YAYA Home. We were able to photograph the various summer items and accessories at a beautiful location in De Pijp. The photos resulted in nice breezy and comfy assets, completely in line with the style and atmosphere of the YAYA summer collection. The photography was performed by Bastiaan van Ederen and Stefanie Zweifel.